{"id":714,"date":"2021-02-17T10:12:00","date_gmt":"2021-02-17T09:12:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=714"},"modified":"2024-03-19T10:03:15","modified_gmt":"2024-03-19T09:03:15","slug":"the-impact-of-greenwashing-on-sustainability-managers","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/","title":{"rendered":"The impact of greenwashing on sustainability managers"},"content":{"rendered":"\n<p>In this video,<a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/susana-esper\/\"> Susana Esper <\/a>is a Professor of CSR and business ethics at I\u00c9SEG, speaks about her research which has looked at how greenwashing can impact and trigger reactions with sustainability managers. <\/p>\n\n\n\n<p>View the video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 seconds: Inside Research - Susana ESPER - The impact of Greenwashing on sustainability managers\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/lHRIXLnhpvs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2>Impact of greenwashing on sustainability managers<\/h2>\n\n\n\n<p>Together with colleagues from I\u00c9SEG Center for Organizational Responsibility (<a href=\"https:\/\/icor.ieseg.fr\/\">ICOR<\/a>) and I\u00c9SEG, they have been looking at how these managers, who are responsible for the concrete application of companies sustainability and CSR strategy, react to contradictory talk and actions either from top management or other segments of middle management. <\/p>\n\n\n\n<p>Their research provides an insight into the challenges they may face and how their roles can potentially be strengthened.<\/p>\n\n\n\n<h3><strong>Susana Esper<\/strong><\/h3>\n\n\n\n<p><em>Susana Esper is a Professor at I\u00c9SEG School of Management. She earned her Ph.D. in Management from HEC Montr\u00e9al (Canada). She studies the gap between companies\u2019 environmental \u201cpromises&#8221; and their concrete, operational practices. For example, she investigates how businesses operating in polluting industries face and cope with accusations of greenwashing from governments, citizens, and social movements. She also analyzes the role of managers in the implementation of sustainability strategies, and how managers are emotionally affected when they perceive that their companies do not practice what they preach.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, Susana Esper is a Professor of CSR and business ethics at I\u00c9SEG, speaks about her research which has looked at how greenwashing can impact and trigger reactions with sustainability managers. View the video: Impact of greenwashing on sustainability managers Together with colleagues from I\u00c9SEG Center for Organizational Responsibility (ICOR) and I\u00c9SEG, they <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The impact of greenwashing on sustainability managers<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[483,488],"tags":[416,314,18,437],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenwashing: the impact on sustainability managers<\/title>\n<meta name=\"description\" content=\"Susana Esper, Professor of CSR &amp; business ethics, looks at how greenwashing can impact and trigger reactions with sustainability managers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing: the impact on sustainability managers\" \/>\n<meta property=\"og:description\" content=\"Susana Esper, Professor of CSR &amp; business ethics, looks at how greenwashing can impact and trigger reactions with sustainability managers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-17T09:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T09:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2021\/02\/iStock-1402119031.jpg-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/\",\"name\":\"Greenwashing: the impact on sustainability managers\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2021-02-17T09:12:00+00:00\",\"dateModified\":\"2024-03-19T09:03:15+00:00\",\"author\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#\/schema\/person\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"description\":\"Susana Esper, Professor of CSR & business ethics, looks at how greenwashing can impact and trigger reactions with sustainability managers.\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/the-impact-of-greenwashing-on-sustainability-managers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CSR, Sustainability &amp; 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