{"id":697,"date":"2019-01-02T09:43:00","date_gmt":"2019-01-02T08:43:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=697"},"modified":"2024-03-12T14:12:13","modified_gmt":"2024-03-12T13:12:13","slug":"successful-crowdfunding-campaigns","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/","title":{"rendered":"Successful crowdfunding campaigns"},"content":{"rendered":"\n<p>In this video, Professor Mikael Petitjean from I\u00c9SEG talks about his research on reward-based <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/?tag=crowdfunding,crowdfunding&amp;cat=&amp;orderby=undefined&amp;type=&amp;bio=false\">crowdfunding<\/a> platforms such as Kickstarter and KissKissBankBank. He studied what factors makes crowdfunding campaigns flourish and what makes them fail.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <iframe loading=\"lazy\" title=\"60 seconds : Inside Research - Mikael PETITJEAN - Key crowdfunding success factors - I\u00c9SEG\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/JpVKnjNoVNw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The research paper is available here: \u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1544612317305056\" target=\"_blank\" rel=\"noreferrer noopener\">What explains the success of reward-based crowdfunding campaigns as they unfold?<\/a>\u201d (Finance Research Letters 26, 2018, 9-14).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>September 2023: Please note that Professor Petitjean no longer works at IESEG. This video was published during his time at the School.<\/em><\/p>\n\n\n<div class=\"information\">\r\n\t\t<div class=\"element\">\r\n\t\t<p class=\"title\"><\/p>\r\n\t\t<p>You can find more videos from the School&#8217;s faculty <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/?tag=crowdfunding,crowdfunding&amp;cat=&amp;orderby=undefined&amp;type=13&amp;bio=false\">here<\/a>.<\/p>\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this video, Professor Mikael Petitjean from I\u00c9SEG talks about his research on reward-based crowdfunding platforms such as Kickstarter and KissKissBankBank. He studied what factors makes crowdfunding campaigns flourish and what makes them fail. The research paper is available here: \u201cWhat explains the success of reward-based crowdfunding campaigns as they unfold?\u201d (Finance Research Letters 26, <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Successful crowdfunding campaigns<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[484,485],"tags":[295,317,385,436],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Successful crowdfunding campaigns - IESEG Insights<\/title>\n<meta name=\"description\" content=\"Professor Mikael Petitjean talks about his research on reward-based crowdfunding campaigns on platforms such as Kickstarter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful crowdfunding campaigns - IESEG Insights\" \/>\n<meta property=\"og:description\" content=\"Professor Mikael Petitjean talks about his research on reward-based crowdfunding campaigns on platforms such as Kickstarter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-02T08:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T13:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2019\/01\/iStock-1319565513.jpg-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/\",\"name\":\"Successful crowdfunding campaigns - IESEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2019-01-02T08:43:00+00:00\",\"dateModified\":\"2024-03-12T13:12:13+00:00\",\"author\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#\/schema\/person\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"description\":\"Professor Mikael Petitjean talks about his research on reward-based crowdfunding campaigns on platforms such as Kickstarter.\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/entrepreneurship-innovation\/successful-crowdfunding-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrepreneurship &amp; 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