{"id":692,"date":"2019-04-25T09:38:00","date_gmt":"2019-04-25T07:38:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=692"},"modified":"2023-05-31T11:10:22","modified_gmt":"2023-05-31T09:10:22","slug":"the-influence-of-product-placement","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/","title":{"rendered":"The influence of product placement"},"content":{"rendered":"\n<p>In this video, Professor Tina Tessitore from I\u00c9SEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 seconds: Inside research - Tina TESSITORE - Product Placement - I\u00c9SEG\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/M3nnkqD4fgA?list=PL6FE98CC1E34B4986\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The research paper is available here.:<br><a href=\"https:\/\/doi.org\/10.1016\/j.jbusres.2018.09.016\" target=\"_blank\" rel=\"noreferrer noopener\">Tessitore, T., &amp; Geuens, M. (2019). Arming consumers against product placement: A comparison of factual and evaluative educational interventions. Journal of Business Research, 95, 38\u201348. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, Professor Tina Tessitore from I\u00c9SEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing. The research paper is available here.:Tessitore, T., &amp; Geuens, M. (2019). Arming consumers against product placement: A comparison of factual and <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The influence of product placement<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[489,492],"tags":[406,368,399,404],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The influence of product placement - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"In this video, Professor Tina Tessitore from I\u00c9SEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The influence of product placement - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"In this video, Professor Tina Tessitore from I\u00c9SEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-25T07:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T09:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2019\/04\/iStock-1078231728.jpg-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/\",\"name\":\"The influence of product placement - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2019-04-25T07:38:00+00:00\",\"dateModified\":\"2023-05-31T09:10:22+00:00\",\"author\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#\/schema\/person\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"description\":\"In this video, Professor Tina Tessitore from I\u00c9SEG talks about her research which has focused on the influence of product placement on consumers and how they can be educated about this form of marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/the-influence-of-product-placement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; 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