{"id":624,"date":"2021-07-19T16:16:00","date_gmt":"2021-07-19T14:16:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=624"},"modified":"2024-09-05T16:27:44","modified_gmt":"2024-09-05T14:27:44","slug":"winning-back-lost-customers-the-example-of-a-european-football-club","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/","title":{"rendered":"Winning back lost customers: the example of a European football club"},"content":{"rendered":"\n<p>In this video, <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/matthijs-meire\/\">Matthijs Meire<\/a>, a Marketing Professor at <a href=\"https:\/\/www.ieseg.fr\/en\/\">I\u00c9SEG<\/a> , talks about his research on winning back lost customers, a group that is often overlooked but nonetheless very important.<\/p>\n\n\n\n<p>His study took place in the context of a European soccer team for which we looked to predict which lost customers would return to support the team.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 seconds: Inside Research - Matthijs MEIRE - Winning back \u2018lost\u2019 customers\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/r2aHfmW1-38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Matthijs Meire holds a Ph.D. in Applied Economics and is Professor of marketing at I\u00c9SEG School of Management. He is an expert in deriving marketing and customer service insights from Big Data, with a focus on social media. Mostly, he loves combining theoretic insights with machine learning methods and advanced text analysis to provide clear guidance on how to use and understand social media data, or customer data in general. He has several top academic publications in the field of marketing and regularly works with companies to implement a data-driven approach to marketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, Matthijs Meire, a Marketing Professor at I\u00c9SEG , talks about his research on winning back lost customers, a group that is often overlooked but nonetheless very important. His study took place in the context of a European soccer team for which we looked to predict which lost customers would return to support <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Winning back lost customers: the example of a European football club<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[482,489],"tags":[255,409,306,368,425],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winning back lost customers<\/title>\n<meta name=\"description\" content=\"Matthijs Meire talks about his research on winning back lost customers, a group that is often overlooked but nonetheless very important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning back lost customers\" \/>\n<meta property=\"og:description\" content=\"Matthijs Meire talks about his research on winning back lost customers, a group that is often overlooked but nonetheless very important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-19T14:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T14:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2021\/07\/iStock-1348298982.jpg-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/\",\"name\":\"Winning back lost customers\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2021-07-19T14:16:00+00:00\",\"dateModified\":\"2024-09-05T14:27:44+00:00\",\"author\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#\/schema\/person\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"description\":\"Matthijs Meire talks about his research on winning back lost customers, a group that is often overlooked but nonetheless very important.\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/marketing-sales\/winning-back-lost-customers-the-example-of-a-european-football-club\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; 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