{"id":5523,"date":"2023-10-16T10:31:48","date_gmt":"2023-10-16T08:31:48","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=5523"},"modified":"2024-01-31T09:16:42","modified_gmt":"2024-01-31T08:16:42","slug":"fair-trade-balancing-mission-growth-in-moral-markets","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/fair-trade-balancing-mission-growth-in-moral-markets\/","title":{"rendered":"Fair trade: balancing mission &#038; growth in moral markets"},"content":{"rendered":"\n<p>In this video, Professor Benjamin HUYBRECHTS presents research he has co-authored on moral markets. These are markets that produce goods with an explicit social or environmental added value and examples include organic and local food, ethical fashion, socially responsible investment and fair trade.<\/p>\n\n\n\n<p>Through the case of Fairtrade International, the main certification organization for fair trade products, his study explores a typical dilemma facing organizations developing these markets.<\/p>\n\n\n\n<p>Find out more in this video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 Seconds: Inside Research - Fair trade: balancing mission &amp; growth in moral markets\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/LeIKVChZGQ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>More information is available in the <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/joms.12925\">paper in the Journal of Management Studies<\/a>, coauthored with Helen Haugh from Judge Business School, University of Cambridge, and Bob Doherty from the School for Business and Society, University of York.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, Professor Benjamin HUYBRECHTS presents research he has co-authored on moral markets. These are markets that produce goods with an explicit social or environmental added value and examples include organic and local food, ethical fashion, socially responsible investment and fair trade. Through the case of Fairtrade International, the main certification organization for fair <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/fair-trade-balancing-mission-growth-in-moral-markets\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Fair trade: balancing mission &#038; growth in moral markets<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":4739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[483,488],"tags":[416,1556,796],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fair trade: balancing mission &amp; growth in moral markets - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Professor Benjamin HUYBRECHTS presents research he has co-authored on moral markets. 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These are markets that produce goods with an explicit social or environmental added value and examples include organic and local food, ethical fashion, socially responsible investment and fair trade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/fair-trade-balancing-mission-growth-in-moral-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T08:31:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T08:16:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2023\/05\/anastasiia-chepinska-lcfH0p6emhw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/fair-trade-balancing-mission-growth-in-moral-markets\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/fair-trade-balancing-mission-growth-in-moral-markets\/\",\"name\":\"Fair trade: balancing mission & growth in moral markets - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2023-10-16T08:31:48+00:00\",\"dateModified\":\"2024-01-31T08:16:42+00:00\",\"author\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#\/schema\/person\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"description\":\"Professor Benjamin HUYBRECHTS presents research he has co-authored on moral markets. 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