{"id":537,"date":"2022-05-16T16:07:00","date_gmt":"2022-05-16T14:07:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=537"},"modified":"2024-03-28T12:14:11","modified_gmt":"2024-03-28T11:14:11","slug":"podcast-helping-consumers-make-informed-healthy-eating-decisions","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/podcast-helping-consumers-make-informed-healthy-eating-decisions\/","title":{"rendered":"Helping consumers make informed healthy eating decisions"},"content":{"rendered":"\n<p>In this episode of Changemaker stories, <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/nico-heuvinck\/\">Professor Nico Heuvinck<\/a> talks about the factors that influence consumers\u2019 choices on healthy eating. <\/p>\n\n\n\n<h3>Healthy eating choices<\/h3>\n\n\n\n<p>A professor of Marketing, he explains how many of consumers\u2019 choices are not necessarily conscious \u2013 and discusses how consumers can be made aware and educated in their decision making.<\/p>\n\n\n\n<p>Listen to the full podcast here : <\/p>\n\n\n\n<iframe frameborder=\"0\" loading=\"lazy\" id=\"ausha-wzl9\" height=\"220\" style=\"border: none; width:100%; height:220px\" src=\"https:\/\/player.ausha.co\/index.html?podcastId=b51pXsA355gQ&amp;playlist=false&amp;color=%230a1c3f&amp;v=3&amp;playerId=ausha-wzl9\"><\/iframe><script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script>\n\n\n\n<p><strong>CHANGEMAKER STORIES<\/strong><\/p>\n\n\n\n<p><em>This podcast by I\u00c9SEG &amp; I\u00c9SEG Network, presents a series of encounters with experts, professionals, entrepreneurs, researchers and more, who are each leading their own small or large revolutions in order to improve the world of today and tomorrow.\u00a0 It is available twice a month: in French at the beginning of the month and in English mid-month. You can discover the first episodes\u00a0<a href=\"https:\/\/www.ieseg.fr\/en\/discover-IESEGnewsroom\/IESEGpodcast\/\">here.<\/a><\/em><\/p>\n\n\n\n<p><strong>Nico Heuvinck<\/strong><\/p>\n\n\n\n<p>Nico Heuvinck is Professor of Marketing &amp; Academic Director of the\u00a0<a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-digital-marketing-crm\/\">Master in Digital Marketing &amp; CRM<\/a>\u00a0at I\u00c9SEG. He is an expert in consumer behavior and investigates various consumer psychology related phenomena such as: consumer lay beliefs in healthy food decision making; the role of sensory marketing and store atmospherics in retail settings; how consumers react to algorithmic versus human decision-making and biases; the drivers of ethical perceptions of brands, and the role of two-sided advertising in marketing communication. <\/p>\n\n\n\n<p>His research has been published in leading international marketing journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Business Ethics, and the International Journal of Advertising and featured in different international media including Harvard Business Review and The Times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Changemaker stories, Professor Nico Heuvinck talks about the factors that influence consumers\u2019 choices on healthy eating. Healthy eating choices A professor of Marketing, he explains how many of consumers\u2019 choices are not necessarily conscious \u2013 and discusses how consumers can be made aware and educated in their decision making. Listen to <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/podcast-helping-consumers-make-informed-healthy-eating-decisions\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Helping consumers make informed healthy eating decisions<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[483,489,492],"tags":[286,416,250,429,368],"article-type":[14],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Healthy eating: helping consumers make informed decisions<\/title>\n<meta name=\"description\" content=\"Professor Nico Heuvinck from IESEG talks about the factors that influence consumers\u2019 choices on healthy eating.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/podcast-helping-consumers-make-informed-healthy-eating-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthy eating: helping consumers make informed decisions\" \/>\n<meta property=\"og:description\" content=\"Professor Nico Heuvinck from IESEG talks about the factors that influence consumers\u2019 choices on healthy eating.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/podcast-helping-consumers-make-informed-healthy-eating-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T14:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T11:14:11+00:00\" \/>\n<meta property=\"og:image\" 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