{"id":5274,"date":"2023-08-28T11:39:40","date_gmt":"2023-08-28T09:39:40","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=5274"},"modified":"2023-11-13T14:46:52","modified_gmt":"2023-11-13T13:46:52","slug":"gen-z-and-social-network-sites-the-impact-of-personalized-advertising","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/","title":{"rendered":"Gen Z and social network sites: the impact of personalized advertising"},"content":{"rendered":"\n<p>In this video,&nbsp; Professor Zi WANG speaks about her recent research on the generation Z and social network sites.<\/p>\n\n\n\n<p>Together with her co-authors they studied how these young consumers respond to\/perceive the trade off between privacy and convenience when using these platforms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 seconds: Inside Research: GenZ, social network site usage &amp; well-being with Zi Wang\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/hAHpPWaEyPo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>More information is available in their paper: \u201c<strong>Does personalized advertising have their best interests at heart? A quantitative study of narcissists\u2019 SNS use among Generation Z consumers\u201d (Journal of Business Research 2023), <\/strong>Zi Wang (I\u00c9SEG);Ruizhi Yuan, Jun Luo&nbsp;&amp; Martin J. Liu (Nottingham University Business School China); Natalia Yannopoulou (Newcastle University Business School).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video,&nbsp; Professor Zi WANG speaks about her recent research on the generation Z and social network sites. Together with her co-authors they studied how these young consumers respond to\/perceive the trade off between privacy and convenience when using these platforms. More information is available in their paper: \u201cDoes personalized advertising have their best <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Gen Z and social network sites: the impact of personalized advertising<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[486,488],"tags":[1634,1628,340,425,445],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Z and social network sites: the impact of personalized advertising - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"In this video,\u00a0 Professor Zi WANG speaks about her recent research on the generation Z and social network sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z and social network sites: the impact of personalized advertising - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"In this video,\u00a0 Professor Zi WANG speaks about her recent research on the generation Z and social network sites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T09:39:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T13:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2020\/09\/iStock-1286845704.jpg-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/\",\"name\":\"Gen Z and social network sites: the impact of personalized advertising - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2023-08-28T09:39:40+00:00\",\"dateModified\":\"2023-11-13T13:46:52+00:00\",\"author\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#\/schema\/person\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"description\":\"In this video,\u00a0 Professor Zi WANG speaks about her recent research on the generation Z and social network sites.\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/gen-z-and-social-network-sites-the-impact-of-personalized-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Management &amp; 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