{"id":4654,"date":"2023-05-16T11:33:35","date_gmt":"2023-05-16T09:33:35","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=4654"},"modified":"2024-05-02T17:27:46","modified_gmt":"2024-05-02T15:27:46","slug":"surviving-and-adapting-to-disruptive-change","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/surviving-and-adapting-to-disruptive-change\/","title":{"rendered":"Surviving and adapting to disruptive change"},"content":{"rendered":"\n<p>In this video, <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/laurie-ann-underwood\/\">Laurie Ann Underwood<\/a> speaks about a recent case study she has published on the topic of managing change in disruptive times.<\/p>\n\n\n\n<p>She talks about the experience of a company called Izivat, which was set to launch a new app for Chinese travelers coming to France just as the Covid pandemic hit early in 2020.<\/p>\n\n\n\n<h3>Different types of disruptive change<\/h3>\n\n\n\n<p>She discusses how the company managed to innovate and adapt its strategy and shares three key takeaway learnings that she feels may be valuable for organizations facing different types of disruptive change.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 seconds Inside Research - Surviving and adapting to disruptive change\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/KBPxzkWCLQk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The three takeaway messages she highlights relate to: brainstorming worst-case scenarios in advance; addressing employee morale; and frequent, two-way internal communications.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>The full case study is published in the China Business Casebook edited by John Storm and John Wilson and published by Ethics International Press.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Laurie Ann Underwood <\/strong>is an American marketing and communications expert. She has co-authored 3 books on doing business in China, including: &nbsp;\u201cChina CEO II\u201d (Wiley &amp; Co, 2020). She also contributed a case study on change management to \u201c<a href=\"https:\/\/ethicspress.com\/products\/the-china-business-casebook\">The China Business Casebook<\/a> \u201d (Ethics International Press, 2023), is a researcher for the annual \u201cESG Whitepaper\u201d (China Europe International Business School&nbsp;\u2013 CEIBS), and volunteers at Asian University for Women. Her research focuses on cross-cultural management and sustainable marketing.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video, Laurie Ann Underwood speaks about a recent case study she has published on the topic of managing change in disruptive times. She talks about the experience of a company called Izivat, which was set to launch a new app for Chinese travelers coming to France just as the Covid pandemic hit early <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/surviving-and-adapting-to-disruptive-change\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Surviving and adapting to disruptive change<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":4693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[488],"tags":[767,353,18,437],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surviving and adapting to disruptive change<\/title>\n<meta name=\"description\" content=\"Disruptive change: Laurie Ann Underwood speaks about a case study she has published on the topic of managing change in disruptive 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