{"id":3747,"date":"2022-12-16T11:23:46","date_gmt":"2022-12-16T10:23:46","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=3747"},"modified":"2024-04-05T11:08:33","modified_gmt":"2024-04-05T09:08:33","slug":"developing-a-seamless-shopping-experience-across-online-and-offline-platforms","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/developing-a-seamless-shopping-experience-across-online-and-offline-platforms\/","title":{"rendered":"Developing a seamless shopping experience across online and offline platforms"},"content":{"rendered":"\n<p>In this video, Professor <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/helen-cocco\/\">Helen Cocco<\/a> , speaks about her research with colleague, Nathalie Demoulin, on developing seamless customer shopping journeys across different shopping channels (online and offline).<\/p>\n\n\n\n<h3>Seamlesss shopping<\/h3>\n\n\n\n<p>\u201cRetailers often make big investments to provide smooth experiences for their customers and to perform better against the competition. We interviewed both customers and retailers to study their perceptions of a seamless shopping journey across different platforms. Using this information, we then developed ways to help retailers to measure engagement,\u201d she explains.<\/p>\n\n\n\n<p>You can view the full video here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"60 Seconds: Inside Research - Developing a seamless shopping experience\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/bXsgdR8x-lQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"information\">\r\n\t\t<div class=\"element\">\r\n\t\t<p class=\"title\"><\/p>\r\n\t\t<p><em>The full paper can be downloaded here: \u00a0\u201c<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296322005653\">Designing a seamless shopping journey through omnichannel retailer integration<\/a>\u201d, Helen Cocco &amp; Nathalie T.M.Demoulin, Journal of Business Research (2022).<\/em><\/p>\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this video, Professor Helen Cocco , speaks about her research with colleague, Nathalie Demoulin, on developing seamless customer shopping journeys across different shopping channels (online and offline). Seamlesss shopping \u201cRetailers often make big investments to provide smooth experiences for their customers and to perform better against the competition. We interviewed both customers and retailers <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/developing-a-seamless-shopping-experience-across-online-and-offline-platforms\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Developing a seamless shopping experience across online and offline platforms<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[489],"tags":[810,368,1431,1433],"article-type":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing a seamless shopping experience...<\/title>\n<meta name=\"description\" content=\"Helen Cocco speaks about research on developing seamless shopping journeys across different shopping channels (online and offline).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/developing-a-seamless-shopping-experience-across-online-and-offline-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing a seamless shopping experience...\" \/>\n<meta property=\"og:description\" content=\"Helen Cocco speaks about research on developing seamless shopping journeys across different shopping channels (online and offline).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/developing-a-seamless-shopping-experience-across-online-and-offline-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-16T10:23:46+00:00\" \/>\n<meta property=\"article:modified_time\" 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