{"id":1965,"date":"2020-10-23T11:18:00","date_gmt":"2020-10-23T09:18:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=1965"},"modified":"2024-03-13T16:46:24","modified_gmt":"2024-03-13T15:46:24","slug":"the-changing-context-of-managing-people","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/the-changing-context-of-managing-people\/","title":{"rendered":"The Changing Context of Managing People: The New Generation Z in Asia &#8211; Dynamics, Differences, Digitalization"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2020\/10\/Cover-page-Gentina-199x300.jpg\" alt=\"\" class=\"wp-image-101683\" title=\"Generation Z \"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A new book, entitled <em>The New Generation Z in Asia: Dynamics, Differences, Digitalization<\/em> will be published on October 23 by Emerald Publishing. Co-edited by Professors <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/\">\u00c9lodie Gentina<\/a> (I\u00c9SEG School of Management) and Emma Parry (Cranfield School of Management), it compares the Asiatic Generation Z (born between 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expert authors explore how these specific Asiatic cultures translate into a creative and innovative society in order to conduct business (recruitment and retention strategies for young talent, etc.). They also examine the Generation Z\u2019s increasingly significant role in shaping Asia\u2019s future as one of the world\u2019s largest consumer markets (related to shopping, retail, collaborative consumption, media, innovation, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Written for academics and professionals in the fields of Management, Organizational Behavior, Marketing, and Human Resource Management, this work examines a set of topics that describes societal and managerial feelings, goals, concerns and behaviors, spanning from East Asia through South Asia, and from Southeast Asia to Western Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It includes chapters featuring specific countries and topics related to them, such as China and \u201cimplications for global brands\u201d, Indonesia and the \u201cself-driven digital\u201d, Pakistan and \u201ctrends and managerial implications\u201d, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about the book: <a href=\"https:\/\/books.emeraldinsight.com\/page\/detail\/The-New-Generation-Z-in-Asia\/?k=9781800432215\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/books.emeraldinsight.com\/page\/detail\/The-New-Generation-Z-in-Asia\/?k=9781800432215<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new book, entitled The New Generation Z in Asia: Dynamics, Differences, Digitalization will be published on October 23 by Emerald Publishing. Co-edited by Professors \u00c9lodie Gentina (I\u00c9SEG School of Management) and Emma Parry (Cranfield School of Management), it compares the Asiatic Generation Z (born between 1990-1995) in terms of country and culture specific drivers <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/the-changing-context-of-managing-people\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The Changing Context of Managing People: The New Generation Z in Asia &#8211; Dynamics, Differences, Digitalization<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[488],"tags":[258,340,412,18,368],"article-type":[12],"class_list":["post-1965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-society","tag-asia","tag-generation-z-en","tag-hr","tag-management-en","tag-marketing-en","article-type-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Generation Z in Asia - Dynamics, Differences, Digitalization<\/title>\n<meta name=\"description\" content=\"The New Generation Z in Asia: Dynamics, Differences, Digitalization (Emerald Publishing) compares the Generation Z...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/the-changing-context-of-managing-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Generation Z in Asia - Dynamics, Differences, Digitalization\" \/>\n<meta property=\"og:description\" content=\"The New Generation Z in Asia: Dynamics, Differences, Digitalization (Emerald Publishing) compares the Generation Z...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/the-changing-context-of-managing-people\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T09:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T15:46:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2022\/08\/iStock-967078814-1.jpg-1200px-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Goyau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Goyau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/management-society\\\/the-changing-context-of-managing-people\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/management-society\\\/the-changing-context-of-managing-people\\\/\"},\"author\":{\"name\":\"Alice Goyau\",\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/#\\\/schema\\\/person\\\/fd2e6555f747249b815351e47eb76c04\"},\"headline\":\"The Changing Context of Managing People: The New Generation Z in Asia &#8211; 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