{"id":1957,"date":"2020-10-28T11:48:00","date_gmt":"2020-10-28T10:48:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=1957"},"modified":"2024-03-13T17:36:27","modified_gmt":"2024-03-13T16:36:27","slug":"publication-of-a-new-white-paper-for-hr-and-business-leaders","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/publication-of-a-new-white-paper-for-hr-and-business-leaders\/","title":{"rendered":"Publication of a new white paper for HR and business leaders: how to build sustainable employee engagement during and after the health crisis"},"content":{"rendered":"
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After his first book \u2018New Deal of Employee Engagement\u2019 (McGraw-Hill 2015), Bernard Coulaty<\/a>, a former International Human Resources Director, today professor and expert in human resources and leadership at I\u00c9SEG, has just published a new white paper on the topic of engagement.<\/em><\/p>\n\n\n\n

In this new publication, entitled \u201c(Re)building sustainable engagement @work\u201d, he looks at the impact of the current health crisis on business leaders and Human Resources Managers, proposing four priority projects to carry out in order to rebuild sustainable engagement\/commitment in organizations and on teams.<\/em><\/p>\n\n\n\n

Societal engagement<\/h2>\n\n\n\n

The current health crisis is indicative of the whole of society\u2019s engagement<\/strong>. How can we make this engagement continue sustainably when there is total uncertainty, when the economic situation is deteriorating and the proximity between personal and professional life is complicated? According to this expert, this long-term commitment will enable the sustainable performance of organizations and employees\u2019 well-being<\/strong>.<\/p>\n\n\n\n

In recent months, Human Resources and Operational Managers have been particularly exposed and engaged, firstly by managing the health crisis at the level of their organization, secondly by managing a variety of situations for their employees, and thirdly by preparing to face the economic and social consequences of this period of great uncertainty.<\/p>\n\n\n\n

Charting a path and new perspectives<\/h2>\n\n\n\n

In his white paper, Bernard Coulaty, former International Human Resources Director and professor at I\u00c9SEG, invites us to look back on what we have just experienced, to understand our actions and the shock of returning to work, and then to chart a path and new perspectives for organizations and their employees. According to him, \u201cthe (post-covid) future is now<\/em>\u201d.<\/p>\n\n\n\n

If this period has allowed for new types of solidarity to emerge, it has also led to the emergence of \u2018silos\u2019 within the population (the sick, employees on the front line, whether they be caregivers or those ensuring the country\u2019s continuity, confined collaborators working from home during the lockdown, those who are confined without a job, etc.). <\/p>\n\n\n\n

According to him, it is therefore essential for companies to take these realities into account, sharing these experiences, listening to the weak signals of discomfort that result from them, recreating a collective within the company, and finally adopting exemplary social management, because the potential for re-engaging individuals and teams will heavily rely on these factors.<\/p>\n\n\n\n

Engagement is a coproduction<\/strong><\/h2>\n\n\n\n

Beyond this observation, the white paper proposes an in-depth analysis of the French model, which \u201coscillates between two extremes\u201d regarding the approach to work: the choice between psychosocial risks or happiness at work. On the contrary, according to him, engagement is a coproduction between employees, teams, managers and the entire organization<\/strong>, whose role is key in showing the vision and, above all, in engaging all its stakeholders in a sustainable way.<\/p>\n\n\n\n

Then, he identifies four priorities to reconstruct sustainable engagement in organizations and within teams:<\/p>\n\n\n\n

Engagement:<\/strong> <\/h4>\n\n\n\n

For Bernard Coulaty, caring about people is required in the context of the health crisis, but it is also a question of helping employees to learn and grow. It is therefore necessary to find a path, a ridgeline between protective care and challenging growth<\/strong>. The white paper provides a model covering five key drivers and eight profiles spanning from disengagement to over-engagement in order to foster self-engagement and employee empowerment, with the aim of encouraging collaborators\u2019 self-engagement and appropriation, thus supporting individual resilience, the search for meaning and purpose, and the integration of individual aspirations.<\/p>\n\n\n\n

Leadership and management:<\/strong> <\/h4>\n\n\n\n

He emphasizes that managers, who are the key stakeholders of team engagement, must give up on certain practices: micro-management, pressure and focus on daily issues, valuing performance and not the quality of the engagement, etc. Instead, they should develop an engaging leadership focusing on trust, feedback, autonomy, and especially giving meaning and purpose to the daily actions of individuals and teams.<\/p>\n\n\n\n

Organizational development:<\/strong> <\/h4>\n\n\n\n

If the manager is the central creator of employee engagement, Bernard Coulaty explains that organizations have to rethink the employee experience<\/strong>, eliminating irritants<\/strong> (complexity, sophisticated processes, barriers between departments, etc.), pampering precious moments<\/strong> (the collaborator\u2019s life cycle, integration, celebration of their success, development), animating a meaningful vision and project and a culture of learning<\/strong>. According to the author, \u201csustainable remote work\u201d is now a vital activity in today\u2019s world, and it is imperative to redefine activities depending on their finality (need to focus, communication rituals, cooperation, service to clients, etc.).<\/p>\n\n\n\n

Human capital and HR managers<\/strong>: <\/h4>\n\n\n\n

He adds that Human Resources Managers, completely absorbed by the crisis, must address these new challenges in order to rebuild an HR value chain that creates and sustains engagement<\/strong>. This approach involves supporting collective resilience, a better recognition of \u2018invisible talents<\/strong>\u2019, more authentic employer branding, a less hedonic and a more \u2018learning\u2019 employee experience. According to Bernard Coulaty, the HR profession must also change, with less processes and more hands-on experience and field presence<\/strong>, less servitude and a more challenging attitude in relation to what already exists and to the stakeholders.<\/p>\n\n\n\n

Business case for employee engagement<\/h2>\n\n\n\n

To conclude, the author explains that everything today leads to a better defense of the \u2018business case\u2019 of employee engagement<\/strong> as a tool of transformation. This includes the support for meaningful projects, the development of cooperation and internal agility, breaking down barriers, the need to invest in individual and collective resilience to ensure the organization\u2019s development in the face of uncertainty and the anxiety-producing atmosphere that is likely to last.<\/p>\n\n\n\n

The white paper is available here : www.ieseg.fr\/en\/white-paper-rebuilding-sustainable-engagement-at-work\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After his first book \u2018New Deal of Employee Engagement\u2019 (McGraw-Hill 2015), Bernard Coulaty, a former International Human Resources Director, today professor and expert in human resources and leadership at I\u00c9SEG, has just published a new white paper on the topic of engagement. In this new publication, entitled \u201c(Re)building sustainable engagement @work\u201d, he looks at the … Publication of a new white paper for HR and business leaders: how to build sustainable employee engagement during and after the health crisis<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[488],"tags":[292,428,314,412,17],"article-type":[12],"acf":[],"yoast_head":"\nPublication of a new white paper for HR and business leaders<\/title>\n<meta name=\"description\" content=\"Bernard Coulaty, a former International Human Resources Director, has published a new white paper on the topic of engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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