{"id":14487,"date":"2026-07-02T15:20:39","date_gmt":"2026-07-02T13:20:39","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=14487"},"modified":"2026-10-21T10:41:52","modified_gmt":"2026-10-21T08:41:52","slug":"ieseg-joins-access-hubs-a-european-project-co-funded-by-interreg-north-west-europe","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/ieseg-joins-access-hubs-a-european-project-co-funded-by-interreg-north-west-europe\/","title":{"rendered":"I\u00c9SEG joins Access Hubs, a European project co-funded by Interreg North-West Europe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What if borrowing a power drill, renting a refrigerator, or sharing sports equipment became as easy as using a bike-sharing service? That is the ambition behind <strong><a href=\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/access-hubs-making-access-easier-alternative-ownership\/\" data-type=\"link\" data-id=\"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research\/access-hubs-making-access-easier-alternative-ownership\/\">Access Hubs<\/a><\/strong>, a European project co-funded by the <strong>Interreg North-West Europe (NWE)<\/strong> program. I\u00c9SEG School of Management is one of twelve partners from six European countries working together to make this vision a reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access Hubs aims to develop a new generation of access-based services for everyday goods, making borrowing, renting, and sharing simple, reliable, and attractive alternatives to ownership. By promoting access over ownership, the project will help accelerate the transition towards a more circular economy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThe <a href=\"https:\/\/encyclopedia.pub\/entry\/32792\" target=\"_blank\" rel=\"noopener\">access economy<\/a> represents a major shift in the way we consume. Instead of owning products outright, people can now access them whenever they need them through rental, sharing, or borrowing services. Yet we continue to purchase many items that we use only occasionally: nearly 80% of everyday consumer goods\u2014such as gardening, DIY, kitchen, and sports equipment\u2014are used less than once a month. Although the benefits of the access economy are widely recognised, practical, cultural, and organisational barriers still limit its uptake. Access Hubs aims to overcome these obstacles by making these services more visible, easier to access, and simpler to scale across Europe,\u201d explains <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/sebastien-bourdin\/\" data-type=\"link\" data-id=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/sebastien-bourdin\/\">S\u00e9bastien Bourdin<\/a>, Professor of Economic Geography at I\u00c9SEG School of Management and the project\u2019s lead at the School.\u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-partner-access-hubs-european-project\/\" data-type=\"link\" data-id=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-partner-access-hubs-european-project\/\">Read the full article.<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if borrowing a power drill, renting a refrigerator, or sharing sports equipment became as easy as using a bike-sharing service? That is the ambition behind Access Hubs, a European project co-funded by the Interreg North-West Europe (NWE) program. I\u00c9SEG School of Management is one of twelve partners from six European countries working together to <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/csr-sustainability-diversity\/ieseg-joins-access-hubs-a-european-project-co-funded-by-interreg-north-west-europe\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  I\u00c9SEG joins Access Hubs, a European project co-funded by Interreg North-West Europe<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":14673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[483],"tags":[1000,461,1732,796],"article-type":[12],"class_list":["post-14487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr-sustainability-diversity","tag-circular-economy","tag-collaborative-economy","tag-sharing-economy","tag-sustainability","article-type-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I\u00c9SEG joins access hubs, a European project co-funded by Interreg North-West Europe<\/title>\n<meta name=\"description\" content=\"European project: What if borrowing a power drill, renting a refrigerator, or sharing sports equipment became as easy as using a bike-sharing service?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-partner-access-hubs-european-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u00c9SEG joins access hubs, a European project co-funded by Interreg North-West Europe\" \/>\n<meta property=\"og:description\" content=\"European project: What if borrowing a power drill, renting a refrigerator, or sharing sports equipment became as easy as using a bike-sharing service?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ieseg.fr\/en\/news\/ieseg-partner-access-hubs-european-project\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T13:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T08:41:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2026\/10\/preview-ResearchProjet-AccessHubs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"827\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew MILLER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew MILLER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/ieseg-partner-access-hubs-european-project\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/csr-sustainability-diversity\\\/ieseg-joins-access-hubs-a-european-project-co-funded-by-interreg-north-west-europe\\\/\"},\"author\":{\"name\":\"Andrew MILLER\",\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/#\\\/schema\\\/person\\\/3d9d5305d4471a7c4bf3fa7bda0d004f\"},\"headline\":\"I\u00c9SEG joins Access Hubs, a European project co-funded by Interreg North-West Europe\",\"datePublished\":\"2026-07-02T13:20:39+00:00\",\"dateModified\":\"2026-10-21T08:41:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insights.ieseg.fr\\\/en\\\/resource-center\\\/csr-sustainability-diversity\\\/ieseg-joins-access-hubs-a-european-project-co-funded-by-interreg-north-west-europe\\\/\"},\"wordCount\":248,\"image\":{\"@id\":\"https:\\\/\\\/www.ieseg.fr\\\/en\\\/news\\\/ieseg-partner-access-hubs-european-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insights.ieseg.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/preview-ResearchProjet-AccessHubs.webp\",\"keywords\":[\"circular economy\",\"collaborative economy\",\"sharing economy\",\"sustainability\"],\"articleSection\":[\"CSR, Sustainability &amp; 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