{"id":14458,"date":"2026-09-16T09:25:11","date_gmt":"2026-09-16T07:25:11","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=14458"},"modified":"2026-09-16T10:38:23","modified_gmt":"2026-09-16T08:38:23","slug":"remanufacturing-recycling","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/operations-en\/remanufacturing-recycling\/","title":{"rendered":"Remanufacturing vs recycling: should companies restore old products or create new materials?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Growing environmental concerns, stricter regulations, and competitive pressure are driving companies everywhere to adopt <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.3401\/poms.1080.0051\">product recovery strategies<\/a>. These include both <a href=\"https:\/\/en.wikipedia.org\/wiki\/Remanufacturing\">remanufacturing<\/a>\u2014 restoring used products to a like-new condition\u2014and recycling\u2014transforming old products into new materials.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies regularly reassess the emphasis they place on recycling and <em>remanufacturing<\/em> in their recovery strategies. For example, printing specialist Xerox has prioritized the recycling of solid waste. However, the share of remanufacturing increased from 11% to 15% between <a href=\"https:\/\/www.xerox.com\/downloads\/usa\/en\/x\/Xerox_CSR_Report_2020.pdf\">2020<\/a> and <a href=\"https:\/\/www.xerox.com\/downloads\/usa\/en\/x\/Xerox_CSR_Report_2021.pdf\">2021<\/a>, while recycling declined from 74% to 69%, before returning to 6% remanufacturing and 81% recycling in <a href=\"https:\/\/www.xerox.com\/downloads\/usa\/en\/x\/Xerox_CSR_Report.pdf\">2024<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automotive group <a href=\"https:\/\/www.stellantis.com\/content\/dam\/stellantis-corporate\/sustainability\/csr-disclosure\/stellantis\/2023\/Stellantis-2023-CSR-Report.pdf\">Stellantis<\/a>, which prioritized remanufacturing, has shifted its strategy toward recycling. The share of recycling for its batteries rose from 28.9% to 43.4% between 2022 and 2023, while the share of <em>remanufacturing<\/em> declined from 45.6% to 38.1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of our <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0377221726002134\">research<\/a> is to help companies build a product recovery strategy that is consistent and resilient over time, to avoid switching back and forth between <em>remanufacturing<\/em> and recycling driven by short-term constraints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did we identify this optimal strategy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our study proposes an optimization model to identify the most profitable recovery strategies for original equipment manufacturers (OEMs), which compete with independent remanufacturers. Despite its industrial importance, this economic setting remains understudied. To achieve this, we identified ten possible strategies that range from no product recovery to complete recovery.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"594\" src=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2026\/09\/Conversation-article-figure-english-2.bmp\" alt=\"\" class=\"wp-image-14462\" srcset=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2026\/09\/Conversation-article-figure-english-2.bmp 1000w, https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2026\/09\/Conversation-article-figure-english-2-300x178.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Product recovery strategies (recycling and <em>remanufacturing<\/em>). Author provided (no reuse)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The figure illustrates the ten product recovery strategies (recycling and <em>remanufacturing<\/em>) for a given set of parameter values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such competition already exists in the automotive sector, where several independent remanufacturers are active in the market. Companies such as <a href=\"https:\/\/thebrakereport.com\/terrepower-leads-in-sustainable-manufacturing\/\">Terrepower<\/a> and <a href=\"https:\/\/borgautomotive-group.com\/\">Borg Automotive<\/a> compete with original equipment manufacturers (OEMs) like <a href=\"https:\/\/www.valeo.com\/en\/valeo-accelerates-remanufacturing-with-new-launches-at-rematec-2025\/\">Valeo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OEMs and independent remanufacturers each decide how many used products to recover. Independent remanufacturers use recovered products for <em>remanufacturing<\/em>, while original equipment manufacturers can opt for either <em>remanufacturing<\/em>, recycling, or a combination of the two. The optimal choice depends on competition, costs, and demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, independent remanufacturers enter the market only if the cost of remanufacturing is below a critical threshold. Companies can identify the most appropriate strategy by varying:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the costs of producing, collecting, recycling, and remanufacturing a used product;<\/li>\n\n\n\n<li>the recycled material cost efficiency;<\/li>\n\n\n\n<li>consumers\u2019 willingness to pay and their degree of acceptance of remanufactured products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the electric vehicle battery sector, the cost of <em>remanufacturing<\/em> is approximately <a href=\"https:\/\/www.batterytechonline.com\/battery-manufacturing\/ev-battery-remanufacturing-cuts-costs-by-50-percent-while-closing-the-confidence-gap\">50% of a new battery<\/a>, compared to <a href=\"https:\/\/www.batterytechonline.com\/battery-manufacturing\/ev-battery-remanufacturing-cuts-costs-by-50-percent-while-closing-the-confidence-gap\">20% for recycling<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under these conditions, our model shows that a hybrid strategy is the most profitable, which aligns with the practices observed at <a href=\"https:\/\/www.stellantis.com\/content\/dam\/stellantis-corporate\/sustainability\/csr-disclosure\/stellantis\/2023\/Stellantis-2023-CSR-Report.pdf\">Stellantis<\/a>. When collection costs are high (for heavy and geographically dispersed products), remanufacturing remains prevalent among original equipment manufacturers and independent remanufacturers, as is the case with <a href=\"https:\/\/www.cat.com\/en_US\/blog\/recycling-while-remanufacturing.html\">Caterpillar<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is this important?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/environment.ec.europa.eu\/strategy\/circular-economy_en\">the European Union<\/a> aims to double the circularity rate to 24% by 2030, the recycling and <em>remanufacturing<\/em> markets are expected to <a href=\"https:\/\/www.eea.europa.eu\/en\/analysis\/publications\/scaling-circular-business-models\">grow<\/a>. While <a href=\"https:\/\/www.eea.europa.eu\/en\/analysis\/indicators\/waste-recycling-in-europe\">recycling<\/a> is already common in industry, <em>remanufacturing<\/em> is still more limited <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/remanufacturing-turning-old-parts-into-new-opportunities\">(about 2% of the manufacturing market)<\/a>, despite its strong potential for sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our research shows that policies promoting competition\u2014such as <a href=\"https:\/\/www.europen-packaging.eu\/policy-area\/extended-producer-responsibility\/\">extended producer responsibility<\/a> or the <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2012\/19\/oj\/eng\">European Parliament\u2019s 65% collection targets<\/a>\u2014do not always increase circularity or alter recovery strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We find that competition from independent remanufacturers can increase recycling by original equipment manufacturers and reduce their activities in remanufacturing. This may explain the decline in <em>remanufacturing<\/em> and the increase in recycling observed at Stellantis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To mitigate the effects of competition, original equipment manufacturers can act through their <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/itor.70109?af=R\">product design<\/a>, which limits <em>remanufacturing<\/em> by independent remanufacturers. They can also strengthen their brand image, as <a href=\"https:\/\/www.volvoce.com\/india\/en-in\/parts\/repair-and-reman-parts\/reman\/\">Volvo<\/a> has done, or choose to collaborate with or acquire independent remanufacturers, as <a href=\"https:\/\/www.manufacturing.net\/supply-chain\/news\/13060819\/caterpillar-purchases-remys-diesel-remanufacturing-businesses\">Caterpillar<\/a> has done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This integration increases supply chain profitability (by 7.1% on average) but is not always better for the environment (in 25% of cases).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the next steps for this research?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This work is part of a <a href=\"https:\/\/www.ieseg.fr\/\">sustainability program<\/a>. To gain a better understanding of the choices involved in recovery strategies, we have already conducted a complementary project on the role of eco-design, supply uncertainty, consumer <em>greenness<\/em>, and regulations in these decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are preparing proposals for national funding for a project on collaboration in circular supply chains, examining multi-stakeholder networks and resilience in the face of uncertainty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Future research will combine multi-stakeholder case studies, workshops, industry-academia partnerships, and analytical tools, with opportunities for interested companies to participate.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Article by Professors Maud Van den Broeke &amp; Tanja Mlinar &amp; Song Liu, PhD Student (All from I\u00c9SEG School of Management) and Stefan Creemers, Professor, Universit\u00e9 catholique de Louvain (UCLouvain)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the English translation of an article <a href=\"https:\/\/theconversation.com\/un-algorithme-aide-les-entreprises-a-definir-la-strategie-optimale-pour-recycler-et-remettre-un-produit-usage-a-neuf-279825\">originally published on the Conversation France<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/279825\/count.gif?distributor=republish-lightbox-advanced\" alt=\"The Conversation\" width=\"1\" height=\"1\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important\" referrerpolicy=\"no-referrer-when-downgrade\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing environmental concerns, stricter regulations, and competitive pressure are driving companies everywhere to adopt product recovery strategies. These include both remanufacturing\u2014 restoring used products to a like-new condition\u2014and recycling\u2014transforming old products into new materials. Companies regularly reassess the emphasis they place on recycling and remanufacturing in their recovery strategies. For example, printing specialist Xerox has <a href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/operations-en\/remanufacturing-recycling\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Remanufacturing vs recycling: should companies restore old products or create new materials?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":11118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[483,490],"tags":[1000,318,416,437,311],"article-type":[],"class_list":["post-14458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr-sustainability-diversity","category-operations-en","tag-circular-economy","tag-companies","tag-csr","tag-strategy","tag-sustainable-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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