{"id":13843,"date":"2026-06-19T08:45:00","date_gmt":"2026-06-19T06:45:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?p=13843"},"modified":"2026-06-19T12:41:02","modified_gmt":"2026-06-19T10:41:02","slug":"books-faculty-2026","status":"publish","type":"post","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/management-society\/books-faculty-2026\/","title":{"rendered":"Summer reads: some books from our faculty"},"content":{"rendered":"
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Mastering AI for Strategic Business Success<\/figcaption><\/figure><\/div>\n\n\n

\u00ab Mastering AI for Strategic Business Success \u00bb<\/h2>\n\n\n\n

\u201cIn the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a complex intersection of technology and strategy\u201d,\u00a0note the publishers<\/a>\u00a0of \u2018Mastering AI for Strategic Business Success\u2019 (McGraw Hill).<\/p>\n\n\n\n

The book \u2013 written by Jonas DEBRULLE<\/a>, Loic PL\u00c9<\/a> (both from I\u00c9SEG), and Elliroma GARDINER (QUT Business School) \u2013 aims to provide managers and future managers, the tools and perspectives necessary to harness the power of AI responsibly, ethically, and effectively.<\/p>\n\n\n\n

Read more in this interview with the authors<\/a>.<\/p>\n\n\n\n

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What drives local support or opposition to renewable energy projects?<\/h2>\n\n\n
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The development of renewable energy projects has become increasingly important. Governments across the world are responding to climate threats with increasingly ambitious carbon neutrality targets. For example, 2050 in the EU, the United Kingdom, and Canada; 2060 in China; and 2070 in India. In Europe, the revised Renewable Energy Directive (EU\/2023\/2413) raises the EU\u2019s binding renewable target<\/a> for 2030 to a minimum of 42.5% share of renewables in the energy mix.<\/p>\n\n\n\n

\u201cAchieving these goals requires a rapid expansion of renewable energy infrastructures such as wind farms, solar arrays, hydroelectric facilities etc. However, technical deployment alone cannot suffice,\u201d explains Sebastien BOURDIN<\/a>. He recently edited the book “The social acceptance of renewable energy projects<\/strong> \u201d(Edward Elgar), which gathers analysis from nearly 30 experts from different academic fields to shed light on this crucial topic.<\/p><\/blockquote>\n\n\n\n

Read More<\/a>.<\/p>\n\n\n\n

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R\u00e9ussir son marketing d’influence -Dunod<\/figcaption><\/figure><\/div>\n\n\n

The keys to successful influencer marketing (R\u00e9ussir son marketing d’influence – published in French)<\/h2>\n\n\n\n

In the age of social media, influence has taken on unprecedented importance in communication strategies. Whether used to promote a brand, a person, or a cause, influence has become a medium in its own right. <\/p>\n\n\n\n

In this book<\/a> , (which is supported by numerous testimonials from professionals and content creators, case studies, and practical tools), Gwarlann DE KERVILER<\/a> provides managers, marketers, and entrepreneurs with keys to understanding and appropriating the mechanisms of influencer marketing in order to design, structure, and manage effective campaigns.<\/p>\n\n\n\n

Read more in this interview with the author<\/a>.<\/p>\n\n\n\n

Luxury brands and influencers<\/h3>\n\n\n\n

Professor DE KERVILER has also written a chapter on the use of social media influencers for luxury branding for the Sage Handbook of Luxury Brand Management and Marketing<\/a>.<\/p>\n\n\n\n

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Leadership in a World of Constant Change (published in French)<\/h2>\n\n\n\n

\u201cWhen uncertainty sets in, some leaders transform doubt into momentum. However, their success is never a solitary affair: it depends on the collective energy of the teams that follow them,\u201d note the authors Jacques ANGOT (I\u00c9SEG) and Isabelle DEPREZ (expert in human transformation and leadership).<\/p>\n\n\n\n

Their publication<\/a> offers seven key actions to help managers, coaches, and entrepreneurs understand, step by step, how the \u201cleader-follower\u201d tandem functions and evolves. In this interview, they explain their motivations for writing this leadership book and some of the key takeaways\u2026<\/p>\n\n\n\n

Read More in this interview<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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The first image of this article has been generated by Midjourney.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our faculty members regularly write and contribute to books related to their domain of expertise. Below, you will find a selection of books that have been published over the last 12 months.<\/p>\n","protected":false},"author":3,"featured_media":13813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[482,483,488,492],"tags":[343,872,17,18],"article-type":[12],"acf":[],"yoast_head":"\nSummer reads: some books from our faculty<\/title>\n<meta name=\"description\" content=\"Our faculty regularly write & contribute to books related to their domain of expertise. 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