{"id":5362,"date":"2018-12-12T08:36:00","date_gmt":"2018-12-12T07:36:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=5362"},"modified":"2025-08-21T16:34:04","modified_gmt":"2025-08-21T14:34:04","slug":"lana-mulier","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/lana-mulier\/","title":{"rendered":"Lana MULIER"},"content":{"rendered":"\n

Lana Mulier is Professor of Marketing and Head of the Digital Marketing Major at I\u00c9SEG. She holds a Ph.D. in Business Economics from Ghent University (Belgium). Her research focuses on digital marketing strategies, particularly the advertising effectiveness of visual and interactive appeals. Through research and company collaborations, she also investigates how to promote healthy and sustainable consumption with nudge marketing. Her teaching domains are situated in digital communication, consumer behavior, and omnichannel marketing. She has published several articles in international journals and is a regular reviewer for various academic journals. Lana is also a visiting professor at the University of Antwerp, where she works with students and companies in developing and adapting their marketing communication strategies.<\/p>\n","protected":false},"featured_media":5364,"template":"","tags":[406,907,869,1645,1639,1637,1641,1643],"acf":[],"yoast_head":"\nLana MULIER - I\u00c9SEG Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/lana-mulier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lana MULIER - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"Lana Mulier is Professor of Marketing and Head of the Digital Marketing Major at I\u00c9SEG. She holds a Ph.D. in Business Economics from Ghent University (Belgium). 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