{"id":5271,"date":"2018-12-28T10:45:00","date_gmt":"2018-12-28T09:45:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=5271"},"modified":"2025-10-21T11:58:28","modified_gmt":"2025-10-21T09:58:28","slug":"zi-wang","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/zi-wang\/","title":{"rendered":"Zi Wang"},"content":{"rendered":"\n

Professor Zi Wang is an expert in consumer well-being, AI technology consumption and brand strategy. She has published in top international journals and taught marketing courses at different levels including MBA programs. She also runs a talk show called <Zillion><\/em> which discusses how to improve consumer well-being in the digital era from a marketing perspective where she gathers the views of international experts. Her research is aimed at different stakeholders including policymakers, managers, business practitioners & operators and those who care about adding \u201ctrue\u201d value to customer happiness.<\/p>\n\n\n\n

Prior to joining I\u00c9SEG, she obtained her professorship at the University of Sussex and her Ph.D. at the University of Nottingham. She was also the co-investigator for the National Natural Science Foundation of China (NSFC). Aside from her academic achievements, she has also been a TV presenter in China for the program \u201cChina New Economic Image\u201d.<\/p>\n\n\n\n

Zi Wang is also a member of Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).<\/p>\n","protected":false},"featured_media":5272,"template":"","tags":[1634,1628,1630,1632,1624,1626],"acf":[],"yoast_head":"\nZi Wang - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Professor Zi Wang is an expert in consumer well-being, AI technology consumption and brand strategy. 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