{"id":5192,"date":"2018-12-20T15:34:00","date_gmt":"2018-12-20T14:34:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=5192"},"modified":"2025-09-03T10:03:40","modified_gmt":"2025-09-03T08:03:40","slug":"chavi-chen","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/chavi-chen\/","title":{"rendered":"Chavi CHEN"},"content":{"rendered":"\n<p>Chavi\u00a0CHEN, also known as\u00a0Chavi FLETCHER-CHEN, is the author of numerous publications in the field of negotiation and marketing\/sales.\u00a0She holds a Ph.D. in Business Administration from Manchester Business School, U.K. Her academic and professional work centers on marketing research, with a particular focus on B2B sales, business networks, services, and emerging technologies, and developing educational board games. Her industry experience spans sales and service training, market exploration, intellectual property (patents and trademarks), and the application of technology in business development.<\/p>\n\n\n\n<p>She is also a member of&nbsp;<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research&nbsp;(CNRS).<\/p>\n","protected":false},"featured_media":5190,"template":"","tags":[343,246,865,1608,1606,990,1876,1604,796,445],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chavi CHEN - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Chavi CHEN, also known as Chavi FLETCHER-CHEN,\u00a0is an expert and author of numerous books and publications in the Negotiation and Marketing domain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/chavi-chen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chavi CHEN - 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