{"id":4842,"date":"2018-12-07T10:41:00","date_gmt":"2018-12-07T09:41:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=4842"},"modified":"2025-12-16T10:58:31","modified_gmt":"2025-12-16T09:58:31","slug":"nathalie-demoulin","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/nathalie-demoulin\/","title":{"rendered":"Nathalie Demoulin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nathalie Demoulin is Professor of Marketing at I\u00c9SEG and Director of the Master apprenticeship track in \u201c<a href=\"https:\/\/www.ieseg.fr\/programmes\/masters-specialises\/programme-grande-ecole\/master-alternance\/management-business-development\/\">Management du Commerce de la Grande Distribution<\/a>\u201d. She specializes in marketing strategy and customer relationship management. She is particularly interested in the customer experience in retail, the impact of new technologies, and omnichannel retailing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She is also a member of&nbsp;<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research&nbsp;(CNRS).<\/p>\n","protected":false},"featured_media":4841,"template":"","tags":[827,1570,368,1574,338,1572,1431,1764,1766],"class_list":["post-4842","custom-author","type-custom-author","status-publish","has-post-thumbnail","hentry","tag-customer-relationship-management","tag-demoulin-en","tag-marketing-en","tag-marketing-strategy","tag-mass-retail","tag-nathalie-en","tag-omnichannel","tag-omnichannel-customer-experience","tag-retail-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nathalie Demoulin - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Nathalie Demoulin is Professor of Marketing at I\u00c9SEG and Director of the Master track in Retail Management &amp; Business Development. 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