{"id":4672,"date":"2018-12-04T14:56:00","date_gmt":"2018-12-04T13:56:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=4672"},"modified":"2023-06-15T17:06:39","modified_gmt":"2023-06-15T15:06:39","slug":"laurie-ann-underwood","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/laurie-ann-underwood\/","title":{"rendered":"Laurie Ann Underwood"},"content":{"rendered":"\n

Laurie Ann Underwood is an American marketing and communications expert. She has co-authored 3 books on doing business in China, including:  “China CEO II” (Wiley & Co, 2020). She also contributed a case study on change management to \u201cThe China Business Casebook\u201d (Ethics International Press, 2023), is a researcher for the annual \u201cESG Whitepaper\u201d (China Europe International Business School – CEIBS), and volunteers at Asian University for Women. Her research focuses on cross-cultural management and sustainable marketing.<\/p>\n","protected":false},"featured_media":4671,"template":"","tags":[836,941,1540,1538,1542],"class_list":["post-4672","custom-author","type-custom-author","status-publish","has-post-thumbnail","hentry","tag-cross-culture-management","tag-doing-business-in-china","tag-laurie-ann-en","tag-sustainable-marketing","tag-underwood-en"],"acf":[],"yoast_head":"\nLaurie Ann Underwood - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Laurie Ann Underwood is an American marketing and communications expert. 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