{"id":423,"date":"2018-06-29T15:38:16","date_gmt":"2018-06-29T13:38:16","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=423"},"modified":"2025-08-27T08:57:37","modified_gmt":"2025-08-27T06:57:37","slug":"barbara-slavich","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/barbara-slavich\/","title":{"rendered":"Barbara Slavich"},"content":{"rendered":"\n<p>Barbara Slavich is an expert and author of numerous publications on organizing for creativity and innovation; the emergence of novelty and the dynamics associated with new products\u2019 evaluation and acceptance in creative industries; the impact of intangible assets such as status and celebrity on market evaluations and identity creation. She holds a Ph.D. in Management and advises and works with companies in leading for creativity and change and in developing strategies to foster and manage creativity in their organization. Barbara is also the Academic Director of a Master <a data-type=\"URL\" data-id=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">program dedicated to fashion management<\/a>.<\/p>\n\n\n\n<p>Barbara Slavich is a member of\u00a0<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research\u00a0(CNRS).<\/p>\n","protected":false},"featured_media":3184,"template":"","tags":[1149,767,846,296,789,353,363,788,1150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barbara Slavich - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Barbara Slavich is an expert and author of numerous publications on organizing for creativity and innovation; 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