{"id":3712,"date":"2018-12-06T10:06:00","date_gmt":"2018-12-06T09:06:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=3712"},"modified":"2026-06-18T08:55:49","modified_gmt":"2026-06-18T06:55:49","slug":"helen-cocco","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/helen-cocco\/","title":{"rendered":"Helen Cocco"},"content":{"rendered":"\n

Helen Cocco (Ph.D.) is an Assistant Professor of Marketing in the Marketing and Sales department at I\u00c9SEG School of Management, specialising in customer experience and retail management strategy. She holds a Ph.D. in Marketing, and she is a member of Lille \u00c9conomie Management<\/a> (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS). Before joining academia, she spent eight years working in marketing and project management roles in the United Kingdom.<\/p>\n\n\n\n

Her research interests lie in omnichannel and seamless customer experience, and her work is published in international peer-reviewed journals such as the Journal of Business Research, the International Journal of Retail and Distribution Management, and the Journal of Marketing Management. She coordinates and teaches several courses in marketing, retail and customer experience.<\/p>\n","protected":false},"featured_media":3711,"template":"","tags":[1427,810,409,1429,368,1431,1433,1435],"acf":[],"yoast_head":"\nHelen Cocco - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Helen Cocco is an expert in customer experience and retail management strategy. She holds a PhD in marketing and has previously worked in marketing and project management roles in the United Kingdom. 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