{"id":3712,"date":"2018-12-06T10:06:00","date_gmt":"2018-12-06T09:06:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=3712"},"modified":"2024-09-30T14:05:55","modified_gmt":"2024-09-30T12:05:55","slug":"helen-cocco","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/helen-cocco\/","title":{"rendered":"Helen Cocco"},"content":{"rendered":"\n

Helen Cocco is an expert in customer experience and retail management strategy. She holds a PhD in marketing and has previously worked in marketing and project management roles in the United Kingdom. A member of the LEM (Lille \u00c9conomie Management, UMR CNRS 9221),\u00a0she has published her omnichannel and seamless customer experience research in the Journal of Business Research and International Journal of Retail and Distribution Management. She coordinates and teaches several marketing, retail and customer experience courses.<\/p>\n","protected":false},"featured_media":3711,"template":"","tags":[1427,810,409,1429,368,1431,1433,1435],"acf":[],"yoast_head":"\nHelen Cocco - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Helen Cocco is an expert in customer experience and retail management strategy. She holds a PhD in marketing and has previously worked in marketing and project management roles in the United Kingdom. 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