{"id":314,"date":"2018-06-22T16:58:58","date_gmt":"2018-06-22T14:58:58","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=314"},"modified":"2025-08-26T09:38:37","modified_gmt":"2025-08-26T07:38:37","slug":"thomas-leclercq","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/thomas-leclercq\/","title":{"rendered":"Thomas Leclercq"},"content":{"rendered":"\n<p>Thomas Leclercq is a Professor in the domain of digital marketing and customer experience. He investigates how gamification, the use of game mechanisms in non-game contexts, may be used to improve customer experience and offer an inspiring journey. His research has applications in many industries such as retailing, innovation, banking, or healthcare services. Thomas has a Ph.D. in Management and Economy (from Louvain School of Management, Belgium) and has authored several papers in international journals. He also regularly advises managers on the implementation of gamification practices within companies.<\/p>\n\n\n\n<p>Thomas Leclercq is also a member of\u00a0<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research\u00a0(CNRS).<\/p>\n","protected":false},"featured_media":313,"template":"","tags":[810,869,19,335,1250,922,1249],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thomas Leclercq - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Thomas Leclercq is a Professor in the domain of digital marketing and customer experience. He investigates how gamification, the use of game mechanisms in non-game contexts, may be used to improve customer experience and offer an inspiring journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/thomas-leclercq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas Leclercq - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"Thomas Leclercq is a Professor in the domain of digital marketing and customer experience. He investigates how gamification, the use of game mechanisms in non-game contexts, may be used to improve customer experience and offer an inspiring journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/thomas-leclercq\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T07:38:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2022\/06\/IESEG-Thomas_LECLERCQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/thomas-leclercq\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/thomas-leclercq\/\",\"name\":\"Thomas Leclercq - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2018-06-22T14:58:58+00:00\",\"dateModified\":\"2025-08-26T07:38:37+00:00\",\"description\":\"Thomas Leclercq is a Professor in the domain of digital marketing and customer experience. 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