{"id":292,"date":"2018-06-22T14:13:08","date_gmt":"2018-06-22T12:13:08","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=292"},"modified":"2023-06-16T11:17:42","modified_gmt":"2023-06-16T09:17:42","slug":"pierrine-griffiths","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/","title":{"rendered":"Pierrine Griffiths"},"content":{"rendered":"\n

Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing. This included working with user experience and lead generation through acquisition channels of SEM \/ Display \/ Affiliate marketing \/ CRM \/ PR \/ Social Media Marketing (incl. content marketing, social ads, influencers and social selling), and developing online and offline distribution partnerships. She has a Masters\u2019 degree in Business Administration (KEDGE Bordeaux, 1999). Her position at IESEG is Academic Director of an executive program dedicated to digital marketing management, as well as Senior Professor of Practice and Mentor for the Incubator\u2019s startup companies.<\/p>\n","protected":false},"featured_media":291,"template":"","tags":[406,280,869,1273,1272,910,868,436],"acf":[],"yoast_head":"\nPierrine Griffiths - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pierrine Griffiths - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T09:17:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2022\/06\/IESEG-Pierrine_GRIFFITHS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/\",\"name\":\"Pierrine Griffiths - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2018-06-22T12:13:08+00:00\",\"dateModified\":\"2023-06-16T09:17:42+00:00\",\"description\":\"Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experts\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pierrine Griffiths\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insights.ieseg.fr\/#website\",\"url\":\"https:\/\/insights.ieseg.fr\/\",\"name\":\"I\u00c9SEG Insights\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/insights.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pierrine Griffiths - I\u00c9SEG Insights","description":"Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/","og_locale":"en_US","og_type":"article","og_title":"Pierrine Griffiths - I\u00c9SEG Insights","og_description":"Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing.","og_url":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/","og_site_name":"I\u00c9SEG Insights","article_modified_time":"2023-06-16T09:17:42+00:00","og_image":[{"width":350,"height":419,"url":"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2022\/06\/IESEG-Pierrine_GRIFFITHS.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/","url":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/","name":"Pierrine Griffiths - I\u00c9SEG Insights","isPartOf":{"@id":"https:\/\/insights.ieseg.fr\/#website"},"datePublished":"2018-06-22T12:13:08+00:00","dateModified":"2023-06-16T09:17:42+00:00","description":"Pierrine Griffiths has more than 20 years of professional experience working in marketing management with internet pure-player and start-up companies (e.g. Meetic\/Match.com, Eatwith). She has been developing marketing strategies for their brands, websites and mobile applications, defining, setting up and optimizing the performance of their digital marketing.","breadcrumb":{"@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/pierrine-griffiths\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG Insights","item":"https:\/\/insights.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Experts","item":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/"},{"@type":"ListItem","position":3,"name":"Pierrine Griffiths"}]},{"@type":"WebSite","@id":"https:\/\/insights.ieseg.fr\/#website","url":"https:\/\/insights.ieseg.fr\/","name":"I\u00c9SEG Insights","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insights.ieseg.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/custom-author\/292"}],"collection":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/custom-author"}],"about":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/custom-author"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/media\/291"}],"wp:attachment":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}