{"id":286,"date":"2018-06-22T13:54:29","date_gmt":"2018-06-22T11:54:29","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=286"},"modified":"2025-08-25T17:44:28","modified_gmt":"2025-08-25T15:44:28","slug":"elodie-gentina","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/","title":{"rendered":"Elodie Gentina"},"content":{"rendered":"\n<p>Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including &#8220;Generation Z: From Z consumers to Z employees&#8221; (Dunod, 2018). She has a Ph.D in management science and advises and works with companies in adapting their marketing and management strategies to the needs of this generation. She is regularly interviewed by the French and international media about the Generation Z.<\/p>\n\n\n\n<p>She is also a member of\u00a0<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research\u00a0(CNRS).<\/p>\n","protected":false},"featured_media":6165,"template":"","tags":[1280,340,1281,412,368,878],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elodie Gentina - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including &quot;Generation Z: From Z consumers to Z employees&quot; (Dunod, 2018).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elodie Gentina - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including &quot;Generation Z: From Z consumers to Z employees&quot; (Dunod, 2018).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T15:44:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2018\/06\/Elodie-Gentina.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/\",\"name\":\"Elodie Gentina - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2018-06-22T11:54:29+00:00\",\"dateModified\":\"2025-08-25T15:44:28+00:00\",\"description\":\"Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including \\\"Generation Z: From Z consumers to Z employees\\\" (Dunod, 2018).\",\"breadcrumb\":{\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"I\u00c9SEG Insights\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experts\",\"item\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Elodie Gentina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insights.ieseg.fr\/#website\",\"url\":\"https:\/\/insights.ieseg.fr\/\",\"name\":\"I\u00c9SEG Insights\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/insights.ieseg.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elodie Gentina - I\u00c9SEG Insights","description":"Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including \"Generation Z: From Z consumers to Z employees\" (Dunod, 2018).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/","og_locale":"en_US","og_type":"article","og_title":"Elodie Gentina - I\u00c9SEG Insights","og_description":"Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including \"Generation Z: From Z consumers to Z employees\" (Dunod, 2018).","og_url":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/","og_site_name":"I\u00c9SEG Insights","article_modified_time":"2025-08-25T15:44:28+00:00","og_image":[{"width":350,"height":420,"url":"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2018\/06\/Elodie-Gentina.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/","url":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/","name":"Elodie Gentina - I\u00c9SEG Insights","isPartOf":{"@id":"https:\/\/insights.ieseg.fr\/#website"},"datePublished":"2018-06-22T11:54:29+00:00","dateModified":"2025-08-25T15:44:28+00:00","description":"Elodie Gentina is an expert and author of numerous books and publications on the Generation Z, including \"Generation Z: From Z consumers to Z employees\" (Dunod, 2018).","breadcrumb":{"@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/elodie-gentina\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"I\u00c9SEG Insights","item":"https:\/\/insights.ieseg.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Experts","item":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/"},{"@type":"ListItem","position":3,"name":"Elodie Gentina"}]},{"@type":"WebSite","@id":"https:\/\/insights.ieseg.fr\/#website","url":"https:\/\/insights.ieseg.fr\/","name":"I\u00c9SEG Insights","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insights.ieseg.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/custom-author\/286"}],"collection":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/custom-author"}],"about":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/types\/custom-author"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/media\/6165"}],"wp:attachment":[{"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.ieseg.fr\/en\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}