Elke Cabooter (Ph.D.) is an Associate Professor of Marketing in the Marketing and Sales department at I\u00c9SEG School of Management. She teaches several marketing related courses including \u2018Advanced Pricing\u2019, \u2018Experimental Designs\u2019, \u2018Marketing strategy\u2019 and \u2018Market research\u2019 in which students are taught both theory and practice. Before her Ph.D. thesis, she worked for almost three years at a large market research company. Her research interests are in survey design methodology, with a focus on biases caused by response styles, problems with the comprehension and understanding of questions, and consumer psychology including topics such as the role of social identity, influencer marketing and cognitive load. Her work has been published in international peer-reviewed journals such as the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Business Research and Quality & Quantity.<\/p>\n\n\n\n
She is also a member of\u00a0Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research\u00a0(CNRS).<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[1289,907,1288,951,368,931,930],"acf":[],"yoast_head":"\n