{"id":221,"date":"2018-06-16T17:27:36","date_gmt":"2018-06-16T15:27:36","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=221"},"modified":"2025-08-26T16:52:55","modified_gmt":"2025-08-26T14:52:55","slug":"gwarlann-de-kerviler","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/gwarlann-de-kerviler\/","title":{"rendered":"Gwarlann de Kerviler"},"content":{"rendered":"\n<p>Gwarlann de Kerviler is an author of numerous publications on consumer behavior. She has a recognized expertise in understanding how consumers connect to luxury products and how they look to brands for exciting experiences, authenticity and ethicality. She also studies how clients relate to loyalty programs and new technologies and their participation in the co-creation of brand messages through influencer marketing and online reviewing. She has a Ph.D. in Management Sciences from Dauphine University and an MBA from Harvard Business School. She works with companies in adapting and developing their marketing and management strategies.<\/p>\n\n\n\n<p>Gwarlann de Kerviler  is also a member of\u00a0<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research\u00a0(CNRS).<\/p>\n","protected":false},"featured_media":220,"template":"","tags":[757,770,1320,870,1319,872,904,874,758],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gwarlann de Kerviler - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Gwarlann de Kerviler is an author of numerous publications on consumer behavior. 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She has a recognized expertise in understanding how consumers connect to luxury products and how they look to brands for exciting experiences, authenticity and ethicality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/gwarlann-de-kerviler\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T14:52:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2022\/06\/IESEG-Gwarlann_DE_KERVILER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/gwarlann-de-kerviler\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/gwarlann-de-kerviler\/\",\"name\":\"Gwarlann de Kerviler - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2018-06-16T15:27:36+00:00\",\"dateModified\":\"2025-08-26T14:52:55+00:00\",\"description\":\"Gwarlann de Kerviler is an author of numerous publications on consumer behavior. 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