{"id":178,"date":"2018-06-16T13:38:06","date_gmt":"2018-06-16T11:38:06","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=178"},"modified":"2025-07-28T09:13:47","modified_gmt":"2025-07-28T07:13:47","slug":"benjamin-boeuf","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/benjamin-boeuf\/","title":{"rendered":"Benjamin Boeuf"},"content":{"rendered":"\n<p>Benjamin Boeuf holds a Ph.D. in Marketing from HEC Montreal and a Master in Management from ESCP Europe. His research interests lie in consumer psychology and consumer behavior, with a particular focus on sustainable marketing and tourism\/hospitality marketing. His work has been published in journals such as the International Journal of Research in Marketing, Journal of Business Ethics, Social Science &amp; Medicine, Marketing Letters, and Current Issues in Tourism. He\u00a0is also a member of Lille Economie Management (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research (CNRS).<\/p>\n","protected":false},"featured_media":174,"template":"","tags":[1350,1351,907,867,775,873],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benjamin Boeuf - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Benjamin Boeuf holds a Ph.D. in Marketing from HEC Montreal and a Master in Management from ESCP Europe. His research interests focus on consumer psychology, including how consumers respond to fear of death, the use of deceased celebrities in advertising, brand gender and gender-role stereotypes, as well as brand activism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/benjamin-boeuf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benjamin Boeuf - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"Benjamin Boeuf holds a Ph.D. in Marketing from HEC Montreal and a Master in Management from ESCP Europe. His research interests focus on consumer psychology, including how consumers respond to fear of death, the use of deceased celebrities in advertising, brand gender and gender-role stereotypes, as well as brand activism.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/benjamin-boeuf\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T07:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2022\/06\/IESEG-Benjamin_BOEUF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/benjamin-boeuf\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/benjamin-boeuf\/\",\"name\":\"Benjamin Boeuf - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2018-06-16T11:38:06+00:00\",\"dateModified\":\"2025-07-28T07:13:47+00:00\",\"description\":\"Benjamin Boeuf holds a Ph.D. in Marketing from HEC Montreal and a Master in Management from ESCP Europe. 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