{"id":12005,"date":"2018-10-30T11:58:00","date_gmt":"2018-10-30T10:58:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&p=12005"},"modified":"2025-10-30T11:59:08","modified_gmt":"2025-10-30T10:59:08","slug":"sandra-arrive","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/sandra-arrive\/","title":{"rendered":"Sandra Arriv\u00e9"},"content":{"rendered":"\n

Sandra Arriv\u00e9 is an expert in branding and digital marketing. She has published research on content and influencer marketing, taking an approach that seeks to understand managers\u2019 marketing practices. She holds a Ph.D. in Management Sciences from Paris Dauphine University PSL and is Academic Director of an executive program dedicated to Sales Management and Business Development. Prior to her academic career, she was a brand manager for Danone, Unilever, and Essilor.<\/p>\n","protected":false},"featured_media":12004,"template":"","tags":[1951,977,369,1955,869,872,1953],"acf":[],"yoast_head":"\nSandra Arriv\u00e9 - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Sandra Arriv\u00e9 is an expert in branding and digital marketing. 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