{"id":10109,"date":"2018-02-19T14:29:00","date_gmt":"2018-02-19T13:29:00","guid":{"rendered":"https:\/\/insights.ieseg.fr\/?post_type=custom-author&#038;p=10109"},"modified":"2025-08-20T11:33:53","modified_gmt":"2025-08-20T09:33:53","slug":"ashwin-baliga","status":"publish","type":"custom-author","link":"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/ashwin-baliga\/","title":{"rendered":"Ashwin Baliga"},"content":{"rendered":"\n<p>Ashwin J. Baliga is an Assistant Professor of Marketing &amp; Sales at I\u00c9SEG School of Management (Paris La D\u00e9fense Campus) and has a Ph.D. in B2B Marketing from IIT Madras. He received the \u201cIIT Madras Institute Research Award\u201d for exemplary research work and the \u201cSri N Kannan Prize\u201d for the Best Ph.D. Thesis in Marketing at the 59th Convocation IIT Madras. Ashwin has published in Journal of Business Research, Journal of Business &amp; Industrial Marketing, Journal of Personal Selling &amp; Sales Management, International Journal of Mineral Processing and Harvard Business Publishing.<\/p>\n\n\n\n<p>He is also a member of&nbsp;<em>Lille Economie Managemen<\/em>t (LEM), a joint research unit (no. 9221) of the French National Centre for Scientific Research&nbsp;(CNRS).<\/p>\n","protected":false},"featured_media":10113,"template":"","tags":[1870,246,865,1877,1868,988,1872,1876,455,860,1874],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ashwin Baliga - I\u00c9SEG Insights<\/title>\n<meta name=\"description\" content=\"Ashwin J. Baliga is an Assistant Professor at I\u00c9SEG School of Management and has a Ph.D. in B2B Marketing from IIT Madras\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/ashwin-baliga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ashwin Baliga - I\u00c9SEG Insights\" \/>\n<meta property=\"og:description\" content=\"Ashwin J. Baliga is an Assistant Professor at I\u00c9SEG School of Management and has a Ph.D. in B2B Marketing from IIT Madras\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/ashwin-baliga\/\" \/>\n<meta property=\"og:site_name\" content=\"I\u00c9SEG Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T09:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insights.ieseg.fr\/wp-content\/uploads\/2018\/02\/IESEG-Ashwin_BALIGA-IESEG___Vincent_CLERO-184263.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/ashwin-baliga\/\",\"url\":\"https:\/\/insights.ieseg.fr\/en\/resource-center\/expert\/ashwin-baliga\/\",\"name\":\"Ashwin Baliga - I\u00c9SEG Insights\",\"isPartOf\":{\"@id\":\"https:\/\/insights.ieseg.fr\/#website\"},\"datePublished\":\"2018-02-19T13:29:00+00:00\",\"dateModified\":\"2025-08-20T09:33:53+00:00\",\"description\":\"Ashwin J. 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