1.0IÉSEG Insightshttps://insights.ieseg.fr/en/Lana MULIER - IÉSEG Insightsrich600338<blockquote class="wp-embedded-content" data-secret="BeXtJRdwby"><a href="https://insights.ieseg.fr/en/resource-center/expert/lana-mulier/">Lana MULIER</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://insights.ieseg.fr/en/resource-center/expert/lana-mulier/embed/#?secret=BeXtJRdwby" width="600" height="338" title="“Lana MULIER” — IÉSEG Insights" data-secret="BeXtJRdwby" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://insights.ieseg.fr/wp-content/uploads/2018/12/Lana-MULIER-IESEG.jpg350420Lana Mulier is Professor of Marketing and Head of the Digital Marketing Major at IÉSEG. She holds a Ph.D. in Business Economics from Ghent University (Belgium). Her research focuses on digital marketing strategies, particularly the advertising effectiveness of visual and interactive appeals. Through research and company collaborations, she also investigates how to promote healthy and ... ...